The European Union has a new privacy law, the GDPR, which goes into effect in May 2018, and unlike previous laws, these are extra-territorial. That means the new privacy law applies to countries outside of the EU. We’ve put together a breakdown of what it means for you as a website owner.

Maybe it’s happened to you, one day your email is working fine and the next it’s not. You didn’t do anything, so how did your website suddenly go from reliably sending email to not. I’m regularly asked this question. Trust me, I’d love to wave a magic wand and get rid of all your email woes. Unfortunately, I can’t. The issue is that for your emails to get delivered they have to interact with literally hundreds of servers and thousands of filters. And to add more complexity, these filters change literally every day. This is why things can suddenly stop working. They suddenly stop working because the filters changed. Prefer to watch this article as a video? I’ve got you covered: Why is it so hard to get email past filters? Because of spammers. Every year spammers get better at getting through spam filters, so the spam filters, in turn, get tougher for everyone to get through. This is why approaches that worked in the past to deliver email suddenly stop working. The top spam filters are updated constantly and are personalized to each account based on that account’s behaviors. This is why you may reach some people at a domain but not others. Personal email providers like @gmail, @yahoo, @aol, etc all make it much harder to get past their filters. Additionally, the owners of these personal accounts are usually clueless about how filters work. How does email get from sender to recipient? Let’s talk about the journey of a typical email (simplified some): An email is created and sent (by a person, by an app, by a website, etc). The email looks on the internet look for the recipient’s server. It hopefully finds the recipient server and delivers the email to there. The recipient server is a lot

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