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Category: SEO And Marketing

How to build your privacy policy and stop breaking the law

Here’s something most people don’t know: if you don’t have a privacy policy on your website then you’re probably breaking the law and violating the terms of service of your analytics provider (like Google).

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Email Types & How to Actually Get Your Email Delivered

Maybe it’s happened to you, one day your email is working fine and the next it’s not. You didn’t do anything, so how did your website suddenly go from reliably sending email to not. I’m regularly asked this question. Trust me, I’d love to wave a magic wand and get

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How to Perform 301 Redirects on WordPress

You’ve been told by countless SEO guides & Webmaster Tools that if you move a URL you need to use a 301 redirect. But they usually don’t tell you what exactly it is or how to do it. This article will cover the what and how for 301 redirects on

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Posted in SEO And Marketing, Tutorial, WordPress3 Comments on How to Perform 301 Redirects on WordPress

How to Post an Announcement to Your Website in Under 5 Minutes

Lots of business websites need to post a quick announcement. Maybe you’re closing for a holiday, maybe a major storm is causing problems, or maybe you’ve got a limited time special to announce. Whatever the reason, we get a lot of requests to add a simple announcement to websites. So

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Best Optimization: Autoptimize vs Hummingbird

Over the years I’ve tried a number of optimization plugins trying to both get fast (2s or less) load times and good Google PageSpeed scores. Here’s my breakdown of the Autoptimize plugin vs the Hummingbird plugin.

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Summer 2018 Website Changes

The summer of 2018 is shaping up to have a lot of changes that impact website owners. In short order they are: European Union’s new GDPR privacy policy which affects everyone worldwide Chrome’s July release which will flag any site not using an SSL as “not secure” Google’s July rollout

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Chrome Browser to Flag non-HTTPS Sites as Insecure

Chrome version 56 which is scheduled for release in January 2017 will be announcing to the world whenever it visits a webpage that transmits password or credit card information insecurely.  So what does that mean for you?

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New GDPR law and what it means for website owners

The European Union has a new privacy law, the GDPR, which goes into effect in May 2018, and unlike previous laws, these are extra-territorial. That means the new privacy law applies to countries outside of the EU. We’ve put together a breakdown of what it means for you as a

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Posted in SEO And Marketing, Small Business Tools1 Comment on New GDPR law and what it means for website owners

7 Reasons Why You Can’t Get a Good Google PageSpeed Score

You’ve all heard that Google factors their PageSpeed score algorithm into rankings. But, you just haven’t been able to score well on it. So what are the reasons that you score poorly, and what can you do about it? 1. You don’t understand what Google wants you to do Google

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A/B Testing with Google Experiments on WordPress

A/B testing is getting more and more popular, but typically in order to do so you had to add plugins to your site or use third party services. Now with Google Experiments, Google has integrated A/B testing right into their Analytics platform. What that means is you can easily test

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Posted in SEO And Marketing, WordPress2 Comments on A/B Testing with Google Experiments on WordPress

How to Use GTmetrix Website Speed Performance Analyzer

GTmetrix is a fantastic online measurement tool brought to you by the wonderful folks at Gossamer Threads. They have combined the results & scores from both Google PageSpeed and YSlow to provide you a handy checklist of where your site does well and where you could improve. They also provide

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Posted in SEO And Marketing, Small Business Tools, Tutorial4 Comments on How to Use GTmetrix Website Speed Performance Analyzer

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