Best Optimization: Autoptimize vs Hummingbird

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Over the years I’ve tried a number of optimization plugins trying to both get fast (2s or less) load times and good Google PageSpeed scores. Here’s my breakdown of the Autoptimize plugin vs the Hummingbird plugin.

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Summer 2018 Website Changes

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The summer of 2018 is shaping up to have a lot of changes that impact website owners. In short order they are: European Union’s new GDPR privacy policy which affects everyone worldwide Chrome’s July release which will flag any site not using an SSL as “not secure” Google’s July rollout of speed as an increased ranking factor Google’s mobile-first indexing and preference for mobile-friendly pages

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How to build your privacy policy and stop breaking the law

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Here’s something most people don’t know: if you don’t have a privacy policy then you’re probably breaking the law and violating the terms of service of your analytics provider (like Google).

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New GDPR law and what it means for website owners

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The European Union has a new privacy law, the GDPR, which goes into effect in May 2018, and unlike previous laws, these are extra-territorial. That means the new privacy law applies to countries outside of the EU. We’ve put together a breakdown of what it means for you as a website owner.

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Example of Announcement Display with QuickieBar

How to Post an Announcement to Your Website in Under 5 Minutes

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Lots of business websites need to post a quick announcement. Maybe you’re closing for a holiday, maybe a major storm is causing problems, or maybe you’ve got a limited time special to announce. Whatever the reason, we get a lot of requests to add a simple announcement to websites. So here’s a simple and fast way to add an announcement to your WordPress website.

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5 Ways to Tell if Your Domain is Ready for the Holidays

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Did you know that most website owners have never actually checked a blacklist for their domain? And many people only find out that they have a problem when a helpful customer points it out to them. Wouldn’t you rather find out before your customers tell you? Here are 5 steps to check your domain and website for health.

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Email Types & How to Actually Get Your Email Delivered

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Maybe it’s happened to you, one day your email is working fine and the next it’s not. You didn’t do anything, so how did your website suddenly go from reliably sending email to not. I’m regularly asked this question. Trust me, I’d love to wave a magic wand and get rid of all your email woes. Unfortunately, I can’t. The issue is that for your emails to get delivered they have to interact with literally hundreds of servers and thousands of filters. And to add more complexity, these filters change literally every day. This is why things can suddenly stop working. They suddenly stop working because the filters changed. Prefer to watch this article as a video? I’ve got you covered: Why is it so hard to get email past filters? Because of spammers. Every year spammers get better at getting through spam filters, so the spam filters, in turn, get tougher for everyone to get through. This is why approaches that worked in the past to deliver email suddenly stop working. The top spam filters are updated constantly and are personalized to each account based on that account’s behaviors. This is why you may reach some people at a domain but not others. Personal email providers like @gmail, @yahoo, @aol, etc all make it much harder to get past their filters. Additionally, the owners of these personal accounts are usually clueless about how filters work. How does email get from sender to recipient? Let’s talk about the journey of a typical email (simplified some): An email is created and sent (by a person, by an app, by a website, etc). The email looks on the internet look for the recipient’s server. It hopefully finds the recipient server and delivers the email to there. The recipient server is a lot

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7 Reasons Why You Can’t Get a Good Google PageSpeed Score

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You’ve all heard that Google factors their PageSpeed score algorithm into rankings. But, you just haven’t been able to score well on it. So what are the reasons that you score poorly, and what can you do about it? 1. You don’t understand what Google wants you to do Google gives you a bunch of recommendations. But, if you aren’t well versed in techie speak, they are basically a foreign language. Let’s start with the headings: Possible Optimizations – this is where Google says you could, in theory, improve. Possibly. Optimizations Found – this is what you’ve already done right and Google is happy with. Good job! Here are a sample site’s PageSpeed results. You’ll see these two sections. Possible optimizations are on top with a list of 4 items. Optimizations found is lower on the page with the details hidden. Since you don’t need to improve items that are already optimized, those results are hidden. The last item on the page is the Download optimized image, JavaScript, and CSS resources for this page. That gives you the ability to download already optimized files. On the possible optimizations, if you click on Show how to fix, then it will expand and show you the details of the complaints. Below you can see that the images loaded from external twitter feed could be compressed. If you’re on WordPress and you’d like your PageSpeed & YSlow results explained to you with actionable things you can do, you can Get a WordPress Speed Audit. 2. Your images are huge Images are the most common reason for low PageSpeed scores. On most sites images account for more than 50% of the downloaded content, so you can get some really big wins by optimizing your images. As a general rule: most images on your website should

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Chrome Browser to Flag non-HTTPS Sites as Insecure

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Chrome version 56 which is scheduled for release in January 2017 will be announcing to the world whenever it visits a webpage that transmits password or credit card information insecurely.  So what does that mean for you?

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A/B Testing with Google Experiments on WordPress

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A/B testing is getting more and more popular, but typically in order to do so you had to add plugins to your site or use third party services. Now with Google Experiments, Google has integrated A/B testing right into their Analytics platform. What that means is you can easily test variations of your pages and have let Google use the data from your website to determine the winner.

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