I get this question a lot. What is the best visual page builder plugin? A lot of small businesses and entrepreneurs want to be able to get a beautiful looking website without swimming in the mess of all that code. Definition: A visual page building plugin is a tool installed on WordPress that allows you to build complex layouts by manipulating blocks on your screen instead of writing code. There are a ton of web page builders out there. It seems like every week a new one is coming out. Some promise to be simple, others promise to be more robust than my car.