Email Types & How to Actually Get Your Email Delivered

Maybe it’s happened to you, one day your email is working fine and the next it’s not. You didn’t do anything, so how did your website suddenly go from reliably sending email to not. I’m regularly asked this question. Trust me, I’d love to wave a magic wand and get rid of all your email woes. Unfortunately, I can’t. The issue is that for your emails to get delivered they have to interact with literally hundreds of servers and thousands of filters. And to add more complexity, these filters change literally every day. This is why things can suddenly stop working. They suddenly stop working because the filters changed. Prefer to watch this article as a video? I’ve got you covered: Why is it so hard to get email past filters? Because of spammers. Every year spammers get better at getting through spam filters, so the spam filters, in turn, get tougher for everyone to get through. This is why approaches that worked in the past to deliver email suddenly stop working. The top spam filters are updated constantly and are personalized to each account based on that account’s behaviors. This is why you may reach some people at a domain but not others. Personal email providers like @gmail, @yahoo, @aol, etc all make it much harder to get past their filters. Additionally, the owners of these personal accounts are usually clueless about how filters work. How does email get from sender to recipient? Let’s talk about the journey of a typical email (simplified some): An email is created and sent (by a person, by an app, by a website, etc). The email looks on the internet look for the recipient’s server. It hopefully finds the recipient server and delivers the email to there. The recipient server is a lot

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WordPress vs Squarespace: Is Open or Closed Source Better for You?

There are a lot of WordPress vs Squarespace articles out there, but they strongly leaning towards one or the other. While I am a WordPress developer and love WordPress, it’s not right for everyone. And I’d rather not take on a client than have a client have a bad match for their needs. So I’ve written up this comparison which goes into a lot of detail showing the two platforms side by side. This chart is broken down into sections because there are a LOT of things to compare.

4 Plugins to Make Building Pages Easier

I get this question a lot. What is the best visual page builder plugin? A lot of small businesses and entrepreneurs want to be able to get a beautiful looking website without swimming in the mess of all that code. Definition: A visual page building plugin is a tool installed on WordPress that allows you to build complex layouts by manipulating blocks on your screen instead of writing code. There are a ton of web page builders out there. It seems like every week a new one is coming out. Some promise to be simple, others promise to be more robust than my car.

How to Use GTmetrix Website Speed Performance Analyzer

GTmetrix is a fantastic online measurement tool brought to you by the wonderful folks at Gossamer Threads. They have combined the results & scores from both Google PageSpeed and YSlow to provide you a handy checklist of where your site does well and where you could improve. They also provide straightforward (mostly) recommendations on what you can do to improve.