People are naturally unsettled by differences and inconsistencies. When creating website content it’s important to provide a consistent and positive experience for your visitors. This sets a tone of reliability, which naturally makes visitors want to trust you. A set of website writing guidelines is an excellent tool for maintaining this consistency across your site.
Every time we start a new project there is one common question: who is the target audience? You may call them clients, customers, or users. But regardless of what we call them, we need to know something about who they are and what they want. This information decides both what is presented to them and how it is presented.
I regularly am asked about low-cost ways to setup an online store. While there are marketplaces like eBay and etsy, a number of individuals and businesses want to be able to sell via their own website. A low-cost option to solve this is using WordPress (which is free) with a free eCommerce theme. The benefit of starting with an eCommerce theme over trying to add a plugin to just any theme is that everything is already designed to integrate together. It can save a lot of design and customization time.