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Email Types & How to Actually Get Your Email Delivered

Maybe it’s happened to you, one day your email is working fine and the next it’s not. You didn’t do anything, so how did your website suddenly go from reliably sending email to not. I’m regularly asked this question. Trust me, I’d love to wave a magic wand and get rid of all your email woes. Unfortunately, I can’t. The issue is that for your emails to get delivered they have to interact with literally hundreds of servers and thousands of filters. And to add more complexity, these filters change literally every day. This is why things can suddenly stop working. They suddenly stop working because the filters changed. Prefer to watch this article as a video? I’ve got you covered: Why is it so hard to get email past filters? Because of spammers. Every year spammers get better at getting through spam filters, so the spam filters, in turn, get tougher for everyone to get through. This is why approaches that worked in the past to deliver email suddenly stop working. The top spam filters are updated constantly and are personalized to each account based on that account’s behaviors. This is why you may reach some people at a domain but not others. Personal email providers like @gmail, @yahoo, @aol, etc all make it much harder to get past their filters. Additionally, the owners of these personal accounts are usually clueless about how filters work. How does email get from sender to recipient? Let’s talk about the journey of a typical email (simplified some): An email is created and sent (by a person, by an app, by a website, etc). The email looks on the internet look for the recipient’s server. It hopefully finds the recipient server and delivers the email to there. The recipient server is a lot

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7 Reasons Why You Can’t Get a Good Google PageSpeed Score

You’ve all heard that Google factors their PageSpeed score algorithm into rankings. But, you just haven’t been able to score well on it. So what are the reasons that you score poorly, and what can you do about it? 1. You don’t understand what Google wants you to do Google gives you a bunch of recommendations. But, if you aren’t well versed in techie speak, they are basically a foreign language. Let’s start with the headings: Possible Optimizations – this is where Google says you could, in theory, improve. Possibly. Optimizations Found – this is what you’ve already done right and Google is happy with. Good job! Here are a sample site’s PageSpeed results. You’ll see these two sections. Possible optimizations are on top with a list of 4 items. Optimizations found is lower on the page with the details hidden. Since you don’t need to improve items that are already optimized, those results are hidden. The last item on the page is the Download optimized image, JavaScript, and CSS resources for this page. That gives you the ability to download already optimized files. On the possible optimizations, if you click on Show how to fix, then it will expand and show you the details of the complaints. Below you can see that the images loaded from external twitter feed could be compressed. If you’re on WordPress and you’d like your PageSpeed & YSlow results explained to you with actionable things you can do, you can Get a WordPress Speed Audit. 2. Your images are huge Images are the most common reason for low PageSpeed scores. On most sites images account for more than 50% of the downloaded content, so you can get some really big wins by optimizing your images. As a general rule: most images on your website should

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Broadcasting WordPress Posts on Social Media

We’ve covered how to schedule WordPress posts in a previous tutorial, now we are going to focus on plugins to help you publicize your posts on social media networks. I’ve tested a number of plugins and reviewed my top 3 for you. This round-up of plugins is for both people who publish immediately and those who want to schedule their WordPress posts.

4 Plugins to Make Building Pages Easier 2

4 Plugins to Make Building Pages Easier

I get this question a lot. What is the best visual page builder plugin? A lot of small businesses and entrepreneurs want to be able to get a beautiful looking website without swimming in the mess of all that code. Definition: A visual page building plugin is a tool installed on WordPress that allows you to build complex layouts by manipulating blocks on your screen instead of writing code. There are a ton of web page builders out there. It seems like every week a new one is coming out. Some promise to be simple, others promise to be more robust than my car.

10 Free eCommerce Themes for WordPress

I regularly am asked about low-cost ways to setup an online store. While there are marketplaces like eBay and etsy, a number of individuals and businesses want to be able to sell via their own website. A low-cost option to solve this is using WordPress (which is free) with a free eCommerce theme. The benefit of starting with an eCommerce theme over trying to add a plugin to just any theme is that everything is already designed to integrate together. It can save a lot of design and customization time.

WordPress Theme Selection Tutorial

Whether it’s a face lift for your existing site, adding a few new features, or starting from scratch, there are few things which will impact your visitors as much as your theme. But for most people looking for a new theme can be just as daunting as sending my husband to the grocery store. He knows what he likes to eat, but where in the store that is and which brands and sizes are a mystery. But if I send him with a store map and a list which has pictures of the items to get, he does an excellent job grocery shopping. This article will give a map and some specific items to look for when shopping for your new theme. While I will mention some WordPress items, this same approach can be applied to other content management systems.

Creating Client & Customer Profiles

Every time we start a new project there is one common question: who is the target audience? You may call them clients, customers, or users. But regardless of what we call them, we need to know something about who they are and what they want. This information decides both what is presented to them and how it is presented.

WooCommerce Code Snippets

This post with WooCommerce code snippets is mostly for myself, but I also answer questions at the WooCommerce Community Boards periodically, and this list of snippets can be useful for answering those questions. /** * Remove WooCommerce Updater Notice */ remove_action(‘admin_notices’, ‘woothemes_updater_notice’); /** * Code to fix HTTP Error on uploads */ add_filter( ‘wp_image_editors’, ‘change_graphic_lib’ ); function change_graphic_lib($array) { return array( ‘WP_Image_Editor_GD’, ‘WP_Image_Editor_Imagick’ ); } /************* DECLARE WOOCOMMERCE SUPPORT ***************/ add_action( ‘after_setup_theme’, ‘woocommerce_support’ ); function woocommerce_support() { add_theme_support( ‘woocommerce’ ); } /*** * Add notice to WooCommerce pages */ function my_update_notice() { echo ‘<div class=”update-nag notice”>’; echo ‘<p>’; _e( ‘In order for Room View to work properly with your artwork, you must enter your artwork size as HEIGHT by WIDTH. For example if you have a painting that is 20cm tall and 40cm wide, you would select your size as 020 x 40 cm’, ‘anphira’ ); echo ‘</p>’; echo ‘</div>’; } add_action( ‘admin_notices’, ‘my_update_notice’ ); /*********************************** * Require image to publish product ***********************************/ function on_all_status_transitions( $new_status, $old_status, $post ) { /* If new status is draft and post type is product, then set original to manage stock & qty to 1 */ if ( $new_status == ‘draft’ && !empty($post->ID) && in_array( $post->post_type, array( ‘product’) ) ) { $post = wc_get_product( $post->ID ); if($post->get_type() == ‘variable’) { $variations = $post->get_available_variations(); foreach ($variations as $variation) { if( ( ! isset( $variation->manage_stock ) || ($variation->manage_stock == ‘no’ ) ) && ($variation[‘attributes’][‘attribute_pa_type-slug’] == ‘original’) ) { add_post_meta( $variation->id, ‘_stock’, 1, true ); update_post_meta( $variation[‘variation_id’], ‘_stock’, ‘1’); update_post_meta( $variation[‘variation_id’], ‘_stock_status’, ‘instock’); update_post_meta( $variation[‘variation_id’], ‘_manage_stock’, ‘yes’); } } } } /* If new status is publish and post type is product, then require featured image */ elseif ( $new_status == ‘publish’ && !empty($post->ID) && in_array( $post->post_type, array( ‘product’) ) ) { if( ! has_post_thumbnail($post) ) {

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A/B Testing with Google Experiments on WordPress 3

A/B Testing with Google Experiments on WordPress

A/B testing is getting more and more popular, but typically in order to do so you had to add plugins to your site or use third party services. Now with Google Experiments, Google has integrated A/B testing right into their Analytics platform. What that means is you can easily test variations of your pages and have let Google use the data from your website to determine the winner.