Creating Client & Customer Profiles

Every time we start a new project there is one common question: who is the target audience? You may call them clients, customers, or users. But regardless of what we call them, we need to know something about who they are and what they want. This information decides both what is presented to them and how it is presented.

Color Blindness and Design

If you or someone you know isn’t color blind, you might not ever think of it. However color blindness is a serious consideration which must be accounted for when designing publicly available work since around 7-10% of males are color blind, generally to red-green. Color blindness is also higher in Caucasian men than other races and rarely ever affects women.