Every time we start a new project there is one common question: who is the target audience? You may call them clients, customers, or users. But regardless of what we call them, we need to know something about who they are and what they want. This information decides both what is presented to them and how it is presented.
Getting started with a new website is a very common request. Organizations usually started with a free website builder or doing it themselves with a tool such as Dreamweaver. But what happens is after some time the site becomes too unruly to continue to manage. They want something different. But the question is, where do you start with a new website?
If you or someone you know isn’t color blind, you might not ever think of it. However color blindness is a serious consideration which must be accounted for when designing publicly available work since around 7-10% of males are color blind, generally to red-green. Color blindness is also higher in Caucasian men than other races and rarely ever affects women.
Adobe Kuler is a free online tool for developing color palettes. It is primarily geared towards graphic designers, but just about anyone can use it to create a fabulous color palette quickly and easily. In this tutorial I’ll show you how to put together a quick color palette.