Category: Graphic Design

Logos are the face of your brand. They form your visual identity and influence your customers’ attitude toward you business. That’s why logos are thought to be one of the most powerful tools in brand building. Designing a logo is not as easy as it appears. There are a lot of considerations to add meaning to your design, set it apart, and grab the attention of the ideal audience. As such, it is an art that very few designers know. Don’t fall victim to logo design glitches. Instead, familiarize yourself with dos and don’ts of logo design to create a great logo. Do Consider Your Target Audience Your logo is intended to attract your audience. Ignoring your audience can make you miss the boat. So, spend some time understanding your audience to come up with a logo that interests them. Consider the unique characteristics, cognitive capabilities, and preferences of your audience to create a design that is comprehensible for them. Furthermore, use colors, fonts, other details that appeal to their senses and evoke the desired response. Do Add Versatility to It Modern logos are used across multiple devices and platforms. So, it is important for them to be flexible and versatile to suit a variety of needs. Make sure that your design is flexible in size, texture, and color to look impressive on different backgrounds, devices, and apps. Another way to achieve flexibility is creating adaptations with slight changes in the design. For example, Adidas has different versions of logo with similar motif featuring 3 parallel bars. Don’t Overcomplicate Your Design Simplicity is key to creating an impact. Logos that are complex, vague, or incomprehensible create little or no impact on your target audience. Make sure that your design is simple and comprehensible to communicate the idea of your brand

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“You never get a second chance to make a first impression – Andrew Grant” This is especially true when you are taking your brand global. International branding means a lot more than just entering a new market. It can mean re-defining your entire brand changing everything from your brand design to brand identity to appeal to international audiences. Expanding your business to new boundaries is a great way to generate new business. But, it may go wrong if your brand is not prepared for the shift. Amongst other factors, redesigning your logo is key to successful entry into markets. Invest some time and effort in developing a logo to suit the preferences of your intended audience. Are you designing a logo for international branding? Start by knowing common errors you need to essentially avoid. Ignoring Cultural Differences Every international branding effort should begin with cultural research. Cultural preferences can greatly affect your customers’ perception and attitude toward your brand. Spend some time researching features and elements that may appeal to your target audience. Carefully assess the meaning of your colors in your intended market. For example, red means danger in western cultures, but means joy and luck in many eastern cultures. Additionally, analyze the symbolism in international markets when using signs, symbols or images. This may ensure that your logo does not carry any character or feature that could be interpreted in a negative or offensive way. Inappropriate use of symbols may not just create a bad first impression, but may also result in brand failure. For example in the west a “thumbs up” is a good sign, but in some cultures it’s very offensive. Overlooking the Target Audience Your new market may vary greatly from that of your existing market. This may be due to differences in psychological, behavioral

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The New Year is just around the corner, and it’s time to bring your business in order from the website and marketing perspective. So, what changes can you make to improve your website? Here is a quick look at some of the options to make your online store into a money maker. What’s more, these updates do not need thousands of dollars in investments, so they can be used by large and small businesses alike. Upgrade your Design You have only 5 seconds to impress your visitors and keep them on your website. So if your website lacks the ‘oomph’ to engage your visitors, then you need to upgrade your design. Replace the old, slow, unattractive and weak design with a new and interesting layout to give your site a clean and fresh look. Limit the use of images, videos, and links to remove visual clutter and draw in your visitors’ attention. Additionally, rework the back-end design to improve the user interface. Hire a professional designer to boost the responsiveness and the overall feel of the site. Improve Navigation There is nothing worst than a site that does not offer quick and convenient access to information. In fact, 76 percent customers consider easy navigation as the most important element in website design. If your visitors cannot find what they’re looking for, they will quickly leave the site for one that meets their needs. So, make sure that you have a clearly visible navigation bar across all pages on your website. Optimize for Mobile Devices Don’t ignore mobile optimization. 80 percent of visitors now access websites using a mobile device, so optimize your site to fit their needs. Choose fonts, images, resolution and layout that look well across all devices. Remember, visitors do not always enter the site through the home

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Do you think designing a logo is easy? Think again. Designing a brand’s logo is more than just presenting a pretty picture. It’s a complete identity. It’s the first impression of your brand. It’s your customers’ buying decision – and their overall attitude towards you. For those planning a new brand design or giving a facelift to their existing brand, here are some tips for creating a remarkable logo that will help you impress customers and win new business. Be Unique The purpose of logo is to make your brand distinguishable. Therefore, it’s important that your visual identity is different from your competitors. It’s unlikely that what you create will be 100 percent original, but you should aim to be distinctive for creating a unique image. Remember, it’s not just about avoiding imitation, but also about thinking outside the box. If your logo features one-of-a-kind design, then there is a good chance it can grasp the audience’s attention. Understand Your Brand Every logo represents the journey of the brand. If you do not instill your brand story within your design or view it simply as a pattern or artwork, you may not bring out the deeper meaning behind it. Be sure to know your brand philosophy, the specific audience you are intending to reach, and the aspiration of your brand when developing a design.   Be Mindful of Colors Colors are the essence of any visual representation. They can influence your customers’ feelings, emotions, and behavior. Ideally, the selection of colors should be based on your brand’s personality and your target audience. Consider the gender, age, and cultural orientation of your target audience. If your brand has a bold personality, bright and vibrant colors may go well with it. Conversely, muted tones can be ideal when featuring a sophisticated brand.

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