Social media is a great avenue for connecting with clients, customers, fans and partners, but keeping up can be a challenge. You need to curate valuable content and provide a consistent message across your social media channels. Since you can’t be online 24/7, you can keep your message and brand alive with social network schedulers & managers.
Quick & Easy Scheduler: Twuffer
Twuffer is your simple no frills way to schedule your tweets. From their home page you are only two clicks away from entering and scheduling your tweets. There is no sign up form, no account to create, just reliable Twitter scheduling. Make a mistake with your tweet? That’s ok, you can edit the tweets in your scheduled queue.
Only downside with Twuffer is that it counts by the character for URLs. So while Twitter will always charge you 22 characters for your URL, if you’ve got a long one you’ll need to use a URL shortener. I use Google’s goo.gl shortener service most of the time, but you could always use bit.ly or ow.ly or one of the zillion others out there.
Side Tip: If you link your Facebook page to your Twitter account, tweets you post will automatically be sent to Facebook too.
Quick & Easy Honorable Mention
FutureTweets is also quite handy, but not nearly as quick and easy.
Twitter’s Ad service now also allows scheduling tweets, but you have to be an ad customer already.
Full Social Scheduling: Buffer
Buffer is the next step up from your basic schedulers. In the free version you get a few social media accounts and an easy to use interface. Buffer has some particularly nice features including their browser extension, Facebook integration, and suggested posts.
The browser extension allows you to easily schedule shared content on multiple networks with just a click of a button. With their Facebook integration you can schedule posts on multiple networks right from your post entry box. And their suggested posts are great when you need a relevant post idea quickly.
Social Media Network Management: HootSuite
HootSuite is one of the most popular social media network scheduling and management tools. With Hootsuite you get a customizable dashboard filled with features to manage your social media presence. Their basic package comes at the highly desirable price tag of free and their paid plans start at less than $10 a month. Sign up and sign in can be done through social media channels which means fewer passwords to remember.
The downside to HootSuite and these advanced managers in general is that they all have a learning curve. You will need to invest some time into learning their features. Fortunately, there are some videos to help you get up and running.
Social Media Management Honorable Mention
Gremln is similar to HootSuite in its offerings and management tools, but in my experience the learning curve is a bit steeper. You will most likely need to find a few YouTube videos to help you get started.
Hubspot offers social media scheduling on most major platforms as well as a host of metrics for tracking those posts. But, it gets honorable mention because that’s not really the main focus of Hubspot. It also costs considerably more than the other options.
I’ve covered some great options for scheduling updates on your social media networks. While regularly scheduled content is an important part of your message and your brand, connecting with people and interacting on those networks is just as important.
How do you mix scheduled content with conversation on social media? I’d love to hear from you in the comments.