Do you think designing a logo is easy?
Designing a brand’s logo is more than just presenting a pretty picture. It’s a complete identity. It’s the first impression of your brand. It’s your customers’ buying decision – and their overall attitude towards you.
For those planning a new brand design or giving a facelift to their existing brand, here are some tips for creating a remarkable logo that will help you impress customers and win new business.
The purpose of logo is to make your brand distinguishable. Therefore, it’s important that your visual identity is different from your competitors. It’s unlikely that what you create will be 100 percent original, but you should aim to be distinctive for creating a unique image.
Remember, it’s not just about avoiding imitation, but also about thinking outside the box. If your logo features one-of-a-kind design, then there is a good chance it can grasp the audience’s attention.
Understand Your Brand
Every logo represents the journey of the brand. If you do not instill your brand story within your design or view it simply as a pattern or artwork, you may not bring out the deeper meaning behind it.
Be sure to know your brand philosophy, the specific audience you are intending to reach, and the aspiration of your brand when developing a design.
Be Mindful of Colors
Colors are the essence of any visual representation. They can influence your customers’ feelings, emotions, and behavior.
Ideally, the selection of colors should be based on your brand’s personality and your target audience. Consider the gender, age, and cultural orientation of your target audience. If your brand has a bold personality, bright and vibrant colors may go well with it. Conversely, muted tones can be ideal when featuring a sophisticated brand.
Keep it Flexible
Logos appear on a wide range of mediums today, so it is important to maintain flexibility in the design. The design must be versatile to look great on different backgrounds, work for apps, prints, and avatars, and must be flexible in size. While it must be usable on different mediums, it needs to have similar components across all variations.
Embarking on a logo design journey? Contact Anphira Web and Graphic Design to get an inspiring logo for your brand today!