“You never get a second chance to make a first impression – Andrew Grant”
This is especially true when you are taking your brand global. International branding means a lot more than just entering a new market. It can mean re-defining your entire brand changing everything from your brand design to brand identity to appeal to international audiences.
Expanding your business to new boundaries is a great way to generate new business. But, it may go wrong if your brand is not prepared for the shift. Amongst other factors, redesigning your logo is key to successful entry into markets. Invest some time and effort in developing a logo to suit the preferences of your intended audience.
Are you designing a logo for international branding? Start by knowing common errors you need to essentially avoid.
Ignoring Cultural Differences
Every international branding effort should begin with cultural research. Cultural preferences can greatly affect your customers’ perception and attitude toward your brand. Spend some time researching features and elements that may appeal to your target audience.
Carefully assess the meaning of your colors in your intended market. For example, red means danger in western cultures, but means joy and luck in many eastern cultures.
Additionally, analyze the symbolism in international markets when using signs, symbols or images. This may ensure that your logo does not carry any character or feature that could be interpreted in a negative or offensive way. Inappropriate use of symbols may not just create a bad first impression, but may also result in brand failure. For example in the west a “thumbs up” is a good sign, but in some cultures it’s very offensive.
Overlooking the Target Audience
Your new market may vary greatly from that of your existing market. This may be due to differences in psychological, behavioral and personal preferences. To avoid a faux pas, know the unique characteristics, beliefs, and cognitive capabilities of your intended audience. Make sure that your logo features simple, comprehensible, and relatable elements to connect well with the potential customers. Also, study the likes and dislikes of your target audience to create designs that are relevant to them.
Not Researching Local Competitors
Local competitors are brands that are already serving your audience. They can offer a lot to learn about the market and existing competition. Find out how they represent themselves, the approaches they use, and the language they use to communicate with their audience. This can give a clear idea of how your design can stand out from the competition. Once you know your competitors, you can choose signs, colors, and fonts that can set your brand apart.
Going global? Hire a professional logo and graphic designer in Bloomsburg to avoid logo design errors. Our professional services for graphic design and web development in Bloomsburg are known for delivering results that guarantee to strengthen your brand in local and international market alike. Get a quote for your project online or call us at (570) 360-9320.