Accessible Web Design Guidelines

Creating inclusive and accessible website designs doesn’t have to be hard.

At this point, you’re probably heard that websites should be accessible to people, regardless of their abilities. You’ve probably also heard that roughly 20% of people have a disability. That’s a pretty large market share. In the US alone, it’s estimated that people with disabilities aged 16-64 have a disposable income of $490 billion.

How do you make your website design accessible?

Most of the time you get the answer, you just follow WCAG 2.1 level AA. However, if you are unfamiliar with accessibility, that is about as clear as mud.

These design guidelines are written in clear language that designers can actually understand. These accessible web design guidelines are written so that you as a designer can easily understand what to do, and what to avoid.

These guidelines are also written with website owners and agency owners in mind. These are guidelines you can give to your designer and say “here, do this”. Website and agency owners can also use these guidelines to check the work of designers.

What’s included

Included with your purchase are the following three items:

  • Accessible Design Guidelines – delivered in Google docs format
  • Accessible Design Style Guide – delivered in Figma format
  • Accessible Design Checklist – delivered in Google docs format

All of these are done for you, ready for you as a designer to get started immediately. The purpose of these is for you to be implementing accessibility in less than an hour after purchase.

Optionally included is a private 1 on 1, 30 min Zoom call. If you select this option you’ll receive a Zoom scheduling link within 1 business day of your purchase. Time slots are available from 10am to 5pm US Eastern Timezone.

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Frequently Asked Questions

These guidelines are intended for experienced designers to be implementing them in less than an hour.

With these guidelines, most designers can be implementing their designs in less than an hour. Properly learning web accessibility and its nuances takes hundreds of hours. So, no, in under an hour, this guide can’t cover the learning of hundreds of hours. We always recommend that you have your designs checked by an accessibility specialist.

We also can can guarantee that you will follow the guidelines, nor the final creations of other people.

All sales are final. This is a digital deliverable which you have access to after purchasing. As such, there are no refunds.

That depends on your design skills and your definition of pretty. If you only think that pastel pink on a white background is pretty, than no, the design won’t be pretty to you. However, many designers can create very visually appealing designs that appeal to a wide range of customers.

No. This guide is copyrighted work. Your purchase entitles you to use this guide in your own business. You are expressly prohibited from redistributing this guide to others. You may make your own personal copy of it, but you must keep the copyright intact.

If you are an agency, you may use this guide with your contracted designers, be that one or five people. However, when conveying the guide to your designers, you must keep the copyright intact. You are not permitted to redistribute this to your clients. If you wish to have a branded version to redistribute, please contact [email protected] for pricing.

If you’d like more help with your accessibility or want someone to review your designs, you can purchase time in blocks of 30 or 60 minutes. Included with your purchase is a 30% discount code for purchasing time. Time can be purchased on the booking page.

They are written in American English.

No. These guidelines are in Google docs and Figma. These tools are available for free but do require that you have an account. Several other freely available tools are listed in the guidelines.